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Promotions Manager

Salary: Competitive Package » Ref: JT5143 » Location: Geneva, Switzerland (with extensive travel)

FIBA is the world governing body for basketball and is formed by 5 FIBA Zones and 213 National Federations of basketball throughout the world. It is responsible for controlling and governing all international competitions and working closely with national federations to promote the sport globally.

Having celebrated its 75^th Anniversary in 2007, FIBA is still a young sports federation when compared to other large international governing bodies but it has overseen the promotion of a sport that has swiftly become a dominant presence on the global sporting landscape. Basketball has been an Olympic Sport since 1936 and with FIBA’s approval of the participation of professional players at the Games in 1992, this has become a key platform for the promotion of the sport.

Basketball now counts up to 450 million followers and can genuinely claim to be the “other global sport” given its status as the most popular sport in areas such as Asia and Australia and the current trend for it to surpass football globally. The sport is continuing to grow and with an attractive image and famous icons in key markets it is an exciting and dynamic time within the organization.

FIBA’s commercial rights include not just the World Championships but the senior Men and Women’s Continental Championships, an almost unique position for a major sport, and the organization is increasingly commercial and progressive.

Bob Elphinston is FIBA’s President and he is one of the most respected sports administrators in the world, with a long involvement in Basketball since 1961 and international sport since 1991 when he was appointed General Manager for the Sydney Olympics 2000 Bid Company. The Secretary General is Patrick Baumann who has been with the organisation since 1994 and is now one of the most respected experts in the international sports community.

Context and Purpose of the Position;

Promotion is one of the most important elements for FIBA’s commercial success. Therefore as a key step in addressing this need we will recruit a Promotions Manager to work with our Zones and LOC’s, as well as within the FIBA team, to achieve a step-change in the promotion of FIBA events and the FIBA brands world-wide.

Main Duties and Responsibilities of the Role;

Define the generic promotion model which can work for all FIBA events which will cover international and national communications channels and audiences
Educate FIBA, FIBA Zones and LOC’s about the benefits of promotion and what the key success factors are
Work closely with Zones and LOC’s to understand local constraints and opportunities and then develop and guide the execution of tailored promotional plans for each specific event
Identify event stakeholders and possible promotional partners by level of importance
Work closely with the team at FIBA to develop and coordinate FIBA international promotion plans (with particular focus on cross-promotion across channels) and to align them within FIBA’s commercial strategy
Create specific tools and templates for all above to include for example, video campaign, print campaigns, fan tours, as well as international campaigns

Skills, Knowledge and Qualifications required;

Technical;

Track record of success in delivering promotion campaigns and knowledge of best practice
Ideally event promotions background or from a service/product background within the ability to transfer their skills across to events
Experience of working in an international environment and the ability to achieve results with people from diverse cultures
English mother tongue or complete fluency in English is essential, other languages an advantage

Behavioural;

Must be able to demonstrate gravitas, professional and personal credibility and build strong business relationships
Highly creative and energetic, but also very well organised
An excellent communicator both written and verbal, an accomplished presenter who can persuade and influence their audience with credible business content
Intellectually strong, able to think strategically, yet understands operational detail
A passion or empathy with sport/sports entertainment

How to Apply;

FIBA is committed to the principle of equal opportunity in employment and its employment policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

To apply candidates should send the following;