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Head of Marketing
Salary: Excellent package » Ref: JT4952 » Location:
Arsenal is one of the leading clubs in world football with a strong heritage of success, progressive thinking and financial stability. In 2008, business magazine Forbes ranked Arsenal as the third most valuable football team globally and the club boasts the highest paid membership in world football. Emirates Stadium is the most technologically advanced in the country and is consistently one of the highest grossing stadia in world football.
The successful candidate will join a new management team at Arsenal on an ambitious journey. Ivan Gazidis joined as Chief Executive Officer in January 2009 and his ambition is to turn Arsenal into one of the leading sporting organizations in the world.
This is a rare opportunity to work within an elite sports team and business and will be both a challenging and rewarding post at a significant time in the clubs history.
The Head of Marketing will lead the marketing of all Arsenal products and services in order to maximise revenue and profitability, whilst simultaneously owning and developing the brand and its relationship with supporters.
Main duties and responsibilities of the role:
- Develop, implement and measure the clubs marketing strategy in line with revenue and brand objectives
- Own and further develop the club’s highly successful ‘cradle to grave’ membership scheme to retain and monetise supporters. Lead the fan acquisition strategy, domestically and internationally, with particular focus on Junior Gunners and Soccer Schools
- Work with internal stakeholders providing marketing support to drive business opportunities across retail, licensing, online, partnerships, affinity, membership, ticketing, corporate hospitality and conference and banqueting
- Lead the club’s supporter research activities and pro-actively convert insight into business value
- Manage the marketing department budget and ensure ROI on all activities
- Manage and develop the brand across all supporter touch points in a way that is consistent with its heritage and vision
- Create marketing and sales capability indicative of a world class sports organisation by evolving CRM capability
- Manage the agency roster and the creative process
- Provide strong leadership and development to the marketing team to drive high performance
Skills, knowledge and qualifications required:
Technical
- Proven track record, at a “Head of” level of developing, implementing and measuring marketing activity to drive a brands revenue and equity
- Experience of working within a blue chip marketing environment
- Experience of working on strategic/joint marketing projects with internal stakeholders and across multi-platform
- Specific experience of working within a one to one/ CRM based marketing environment
- Able to demonstrate credibility with board level relationships
- A strong understanding of brand dynamics and consumer trends
- Proven track record of leader a high performing marketing team
Behavioural
- Passionate about delivering revenue objectives, actively searches for business development opportunities, ambitious both personally and on behalf of the club
- A visible and energetic leader who is able to enthuse and motivate a marketing team. A true ambassador for the business
- Can demonstrate gravitas, professional and personal credibility and builds strong business relationships
- Excellent commercial acumen with a passion for delivering a high performance culture
- An excellent communicator both written and verbal, an accomplished presenter who can persuade and influence their audience with credible business content
- Intellectually strong, able to think strategically, yet understands operational detail
- A passion or empathy with sport/sports entertainment
How to Apply:
Arsenal FC is committed to the principle of equal opportunity in employment and its employment policies for recruitment, selection, training, development and promotion are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.
To apply candidates should send the following:
· Letter of application highlighting relevant experience
· Up to date curriculum vitae
· Details of current remuneration
Applications should be sent to arsenal@sportsrecruitment.com, quoting the reference: 4952.
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